“Objectives are not fate; they are direction. They are not
commands; they are commitments. They do not determine the future; they
are means to mobilize the resources and energies of the business for
the making of the future.” ~ Peter F. Drucker

Implement This Principle: Establish Your Personal Objectives; your
business exists to serve your objectives, not the other way around.

To Get These Results: Planning to meet your personal objectives
assures you are working toward goals that will keep you on track both
at work and at home.

Thoughts to Ponder: If you do not develop personal and actionable
targets for the future that are powered by a sustainable passion for
what you love, chance will be your taskmaster; you have a choice, make
your business serve you, or you serve your business.

Take Action: Think five, even ten years into the future. What do you
want to be doing that you are not doing now. What do you want for your
finances, your business, and your career? Where do you want to travel
to, what do you want to own you do not own now. What people do you
want to build relationships with? Write your objectives down and
prioritize them by their importance so you can make them objectives
your business is designed to support you in. Don’t worry about how
you will accomplish them; you will learn how in future mentoring
sessions.

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Many people fail in life, not for lack of ability or brains or even
courage but simply because they have never organized their energies
around a goal. ~ Elbert Hubbard

Implement This Principle: Establish smaller short term goals which
provide a path to meeting your personal objectives.

To Get These Results: Each goal you meet brings you one step closer
to meeting your long term objectives.

Thoughts to Ponder: Now that you have objectives established for your
life, it is time to set goals that will help you accomplish these
objectives. These are intermediate goals you must reach in order to
accomplish your life objectives. One of my life objectives is to get
me pilot’s license current and to start flying again. To accomplish
that objective I need to set some goals. My business needs to support
the objective, which means I have to develop business out of my
immediate area that will support my desire to fly, and then I have
another goal to study and get current, then a goal to buy a plane. Of
course before that can take place the business has to make enough
money to support the effort. If you do not set short term achievable
goals, your larger long term objectives may look insurmountable.

Take Action: Write down a list of goals you and your business must
achieve for each of the objectives you listed in the first exercise.
For each objective list goals you must achieve to accomplish the
objective. Make them small enough to easily achieve and prioritize
them in a way which creates a path to success. Put due dates on them,
if you do not plan to have them done, they will not get done!

Next Week’s Topic: Identify Management Strengths

The chief executive who knows his strengths and weaknesses as a
leader is likely to be far more effective than the one who remains
blind to them. ~ John Adair

Implement This Principle: Knowledge workers produce excellent results
when they work within their strengths

To Get These Results: Working within strengths saves time and reduces
errors. Tasks are performed at a higher level of competency, resulting
in gains in efficiency.

Thoughts to Ponder: A Person Can Perform Only From Strength. Most
people think they know what they are good at. They are usually wrong.
More often, people know what they are not good at—and even then more
people are wrong than right. And yet, a person can perform only from
strength. One cannot build performance on weaknesses, let alone on
something one cannot do at all. – Business Guru Peter F. Drucker (1909
- 2005)

Take Action: Go to the Strengths Assessment

page of the Emerald Consulting website and take the assessment
tests, (these are not knowledge tests and there are no wrong answers.)
You will receive a generalized overview of your strengths, personality
profile and a leadership style overview.

You can also get a complete customized assessment scoring of the
results which analyzes your personal and professional proficiencies;
details are provided on the assessment page

of my website. Assessment scoring includes charts and a detailed
analysis of how you are made, how you should be using your skills,
strengths you should be using in your career (and in what
disciplines), and weaknesses to avoid. The departmental strengths
analysis is particularly helpful in that it identifies strengths for
each knowledge worker within each discipline within your company. The
team Strengths and Objectives Analysis identifies five primary
strengths, two weaknesses to avoid; and primary objectives you should
pursue at work.

The evaluation costs $200.00. Request the evaluation by clicking
reply and request assessment scoring.

Next Week’s Topic: Establish Motivating Passion

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use the link below.

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Only passions, great passions, can elevate the soul to great things.
~ Denis Diderot

Implement This Principle: Passion unlocks many of the key forces
which make entrepreneurs flourish including motivation, perseverance
and creativity.

To Get These Results: Passion for what you do fuels growth and when
properly manifested it motivates employees, customers and vendors to
work with you, it is at the core of what makes you successful.

Thoughts to Ponder: Everything you do in business must follow your
passion. Your motivating passion comes from your heart of hearts; it
drives you to succeed, provides direction and fuels business
operations.

If your Motivating Passion is known, understood and injected into
both short and long term planning, your efforts have sustainable
purpose, planning will be on target, customers will engage at a higher
level of intensity, and employees will align to an agenda as it is
articulated in the context of your passion.

Motivating Passion is the foundation of all strategy development; it
will infuse sustainable energy at every level of your business.
Without passion as your companies guiding light, it is more difficult
for others to connect with who you are and what you believe.

Take Action: Use your top three strengths from the Strengthsfinder
test and the results of both your DiSC and Myers Briggs, (last
week’s “take action”) to help you understand what your passion
is, then write a passion statement that takes into account what you
have learned about yourself.

Next Week’s Topic: Identify Leadership Styles

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“There is no limit of what can be accomplished when no one cares who
gets the credit.” ~ John Wooden

Implement This Principle: There are six primary leadership styles
entrepreneurs employ leading their companies. These styles can be
helpful or harmful depending upon the circumstances in which they are
employed. These styles are easily identified and leaders can be
trained to utilize the right leadership style called for in a given
situation.

To Get These Results: The right leadership style in the right
situation brings about the desired results quickly, provides employee
motivation and growth and decreases employee turnover providing
greater company stability.

Thoughts to Ponder: In Daniel Goleman’s book Emotional Leadership,
emotion, and more specifically empathy, is shown to be the primary
catalyst for leadership excellence. Great leaders empathize with those
they lead, they since the emotional state of the people they lead and
resonate with them.

Take Action: Go to the following website

and study the styles, think through how it is you lead, which styles
do you use? Read the book Primal Leadership by Daniel Goleman. Study
the six styles of leadership and polish your approach to leadership.

http://www.emerald-business-services.com/consultant/test/360-leadership-assessments.html

Next Week’s Topic: Establish Company Vision

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Give to us clear vision that we may know where to stand and what to
stand for – because unless we stand for something, we shall fall for
anything. ~ Peter Marshall

You must first clearly see a thing in your mind before you can do it.
~ Alex Morrison

“A leader’s role is to raise people’s aspirations for what they can
become and to release their energies so they will try to get there.”

— David Gergen

Implement This Principle: Vision powered by burning desire is a
formidable force in making dreams come true.

“All things are created twice. There’s a mental or first creation,
and a physical or second creation of all things . . . each day you go
to the construction shed and pull out the blueprint to get marching
orders for the day, you begin with the end in mind.” ~ Stephen Covey

To Get These Results: Vision attracts customers to long term
relationships, commits employees, and fosters buy in from vendors and
other stakeholders which produces profitable long term results.

Thoughts to Ponder: Clarity of purpose etched into our conscience by
burning desire provides the fuel needed to develop a concise company
vision. A carefully crafted vision statement defines for the reader
what they can expect in a relationship with your company.

Take Action: With your motivating passion and clarity of purpose as
the foundation of your vision statement, think through how your vision
will be manifested and communicated to the reader. Now write a
statement that expresses what you have come up with.

Avoid the temptation to write a vision statement that sounds like
everyone else, i.e. “Our vision is to provide the best product at a
competitive price, to treat our people with respect and maintain
quality in all aspects of our business.” I have been into hundreds
of companies over the last thirty years and this is the essence of
what most of their vision statements say, if everyone is saying the
same thing, why should anyone chose you over someone they are already
doing business with?

Next Week’s Topic: Establish Company Values

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Customers pay only for what is of use to them and gives them value.
Nothing else constitutes quality.~ Peter F. Drucker, American
Management Guru

Each Wal-Mart store should reflect the values of its customers and
support the vision they hold for their community. ~ Sam Walton,
Walmart Founder

Implement This Principle: Values connect or disconnect people to a
business quickly.

To Get These Results: When people buy into your values they quickly
connect to you and are willing to do business.

Thoughts to Ponder: What you value must be what your customer values.
If you are in the fast food business, one of your values must be
clean, modern, well maintained bathrooms because your customers value
them. Valuing the same thing your customer values allows you to
connect with them quickly, this can happen through every communication
medium, providing your first know and can articulate these values.

Take Action: Think through your values, do you know for certain your
customers value what you value. Talk to your customers about your
values, not the simple clean bathroom values, but values they hold
which you may not be aware of. Where you meet common ground is where
you can have major impact in your business. When you have articulated
them in a way that everyone can understand them, make them a part of
your everyday business life.

Next Week’s Topic: Identify Core Competencies

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“Companies should decide what processes and competencies they must
excel at and specify measures for each.” ~ David P. Norton

“Being competent means the ability to control and operate the things
in the environment and the environment itself.” ~ L. Ron Hubbard

Implement This Principle: When a company knows what their true
competencies are, not products and services, but what makes them sell,
they learn to sell what really makes a difference.

To Get These Results: Sales increase, customers see you different
from the competition.

Thoughts to Ponder: Understanding your competencies allows you to
focus them on creating sustainable growth. Core competencies’ are
not about your products, they are about what makes you stand out in
the market place. You might be better at marketing, service, and
product innovation or positioning. Once you know and understand your
core competencies you are in a position to market what truly makes you
different.

Take Action: List the things your company does exceptionally well.
Identify the talent, skill, special knowledge or process behind each
item on the list. Now write a statement or set of bullets which
summarize what the foundation of the competency is, how it is
manifested in your offerings and how it gets communicated to your
customers. Use this resulting statement to focus your efforts, develop
marketing and sales programs, educate employees and develop new
products and services.

Next Week’s Topic: Develop Strategic Objective

Once you have a picture of how you want your life to be . . . you can
then turn to the business that’s going to help you get there; you
can then turn to the development of your Strategic Objective. ~
Michael E. Gerber

Strategic Objective – A broadly defined target that an organization
must achieve to make its strategy succeed. ~ Businessdictionary.com

Implement This Principle: A company’s strategic objective is the
DNA that controls growth and raises a red flag when things are getting
off target.

To Get These Results: A well developed strategic objective multiplies
the Chief Executives effectiveness and provides employees and
stakeholders with direction at every level of the enterprise.

Thoughts to Ponder: A well thought out strategic objective eliminates
the need for others to develop their own agenda as to how things
should be done and replaces it with the owner’s “passion driven”
objective.

Take Action: Using your motivating passion as the foundation for your
strategic objective, write down how your passion will be manifested in
your business, and how it will be communicated to stakeholders. Using
these elements craft a strategic objective statement, keep it to a
maximum of two sentences. Educate employees, vendors, customers and
investors in how to utilize your strategic objective as a guidance
system for your business.

Next Week’s Topic: Develop Company Story

When we use the term “Company Story,” we’re not talking about the
biography of your company or the logical, sequential time line of how
you got to where you are today. When we say Company Story, we mean the
story that illustrates the essence of what your business is all about.
It is a tale of passion, motivation and opportunity. It’s the
inspiration that recruits, sells and impacts all your constituencies
the way you always intended. ~ Erin Duckhorn

Implement This Principle: A well thought out company story develops a
rooting system for a healthy company culture.

To Get These Results: Employees, customers and stakeholders love a
great story, it helps people to bond to an organization and creates
loyalty and a since of belonging.

Thoughts to Ponder: People like to belong, to engage in an adventure
in which they believe in. Your company story helps others to develop
roots with your company, to belong, engage and identify with the
company.

Take Action: There are several ways get the word out about your
company’s journey. Write your story and include it in appropriate
literature, insert it in new employee orientation packs, put it in
your company newsletter. You can also create a mural on an appropriate
wall; the mural can be in the form of a timeline or just graphics or
both. If you need someone to create the mural, email me and I will
forward you information to a person I know who can do it for you.

Next Week’s Topic: Company Current Status

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